Level-up your white-label app for your customers
Route planning is the #1 most requested feature in EV driver apps. As more eMSPs and CPOs launch EV route planning in their apps, the need to meet customer expectations is growing.
If your white-label app lacks routing, your customers lose control over the charging journey - leaving drivers to be steered toward competing networks by apps that plan drivers’ routes.
Why CPOs & eMSPs are integrating routing
Because routing enables them to control where drivers charge, and ensure that traffic is directed where it matters most. By controlling the charging journey, they are able to actively grow their utilization.
How routing gives your customers a competitive edge
Guide driver behavior with CPO Preferences. Routing allows customers to prioritize their own stations or to prioritize operators they have the most profitable agreements with. With CPO Preferences, you can give your customers the power to prioritize which operators should be prioritized in their route planning. This gives them control over where their drivers are being sent to charge and can be adapted to each customer's goals.
Learn more about CPO Preferences.
Retain complete control with a custom station database. For customers with their own station data, a Custom Station Database ensures full ownership of data used in routing. This keeps pricing, availability, and station locations consistent across all user experiences.
Make your customers’ app indispensable
Studies show that travel apps have a retention rate of 3% after being downloaded. Drivers need more than just payment options to keep coming back. They need value, features like real-time station availability, personalized route planning, and tools that simplify their journey.
Routing transforms an app from an EV drivers’ basic utility – to their daily companion. When drivers rely on your customers’ app for every trip it’s not just a download, it's a habit. That habit drives loyalty, app retention, and long-term utilization.
Ready to integrate and resell routing? Start offering it with the GraphQL API developers love. Learn more about becoming a Chargetrip Integration Partner or learn more about our API capabilities.
