3 reasons why CPOs and eMSPs should integrate EV routing

Valentina Neri Serneri Mar 1, 2021 · 2 min read

The e-mobility ecosystem is fragmented. Currently, CPOs and eMSPs offer many different EV apps, each drawing on limited information. Because of this, driving and charging an electric vehicle is harder than it needs to be.

By integrating EV-specific routing and navigation into your software stack, you create a portfolio of user benefits that reflect handsomely on your business. Let’s examine three reasons why this makes sense for CPOs and eMSPs.

1. Improve the user experience for drivers

According to Elaad NL, the average driver uses 2.6 charge cards and 1.6 apps for driving and charging their electric car.

At Chargetrip, we argue it’s in the interest of all industry players to simplify this experience. Our solution is to offer EV drivers a one-stop application that contains all necessary features; like payments, reservations, tariffs, and routing. The latter, EV routing, represents a key differentiator in a competitive market where only few CPOs offer such functionality. Use it to strengthen your marketing appeal, and increase customer loyalty.

2. Accessibility and revenue

Most CPOs and eMSPs offer online mapping to display nearby charge stations. But it’s equally important for drivers to know how to get there, especially when driving on unfamiliar roads. Routing, alongside view and search functions, should become a core feature of your Charge Map.

Our API also lets you apply your business logic to the algorithm — meaning that, whenever possible, your stations are recommended over your competitors’.

3. Optimize charge network utilization

Two key issues around EV charging are grid management and overload. In peak times, the energy demand can stress the grid. Here too, EV routing can provide relief by spreading traffic over a charging network. Using machine learning to absorb historic availability data, our algorithms learn when charge stations are busy, and reroute drivers to secondary locations.